About Us


In the earlier 2014, Mr. Vitrag Mehta and Mr. Chintan Vora started business of manufacturing and trading in natural loose polished diamonds togetherly in Surat (Diamond capital of World),where 90% of the world’s diamonds are manufactured, With a company named VVS Jewelry Store that terms as one of the best quality of diamond. By putting high value and standards into business, VVS Jewelry Store started to accomplish business goals.


Expanded our wings in Jewellery industry in the 1st quarter of 2018 with the objective of direct retails sales in focus, to deliver more value by being cost effective. By the time, at now, we’ve been a leading manufacturer, wholesaler and retailer in Diamond and Jewellery Industry by supplying the needs of our valuable clients and customers with unbeatable prices and utmost quality. We have now become a globally trustworthy Diamond and Diamond Jewellery supplier with our high standard of quality control, ethical trade practices and with commitment of honesty, consistency, reliability and authenticity of products.

By serving more value to our customers all over the world with a specific and business friendly relationship , we’re now a global face and everyday working out hard for satisfying customers by strengthening ourselves and our products. We have presence of strategic online marketing network in all major hubs i.e India, Hong Kong, Bangkok, China, Malaysia, Singapore, Dubai, United Kingdom, France, South Africa, Canada, United States and Mid Europe.


Our mission is to pouring luxury into life, to redefine the magic of accessorizing jewellery in everyone’s life, to make fine jewellery accessible to world , to create unique aura and experience for buying luxury online. And the mostly, to keep our products one level up than other thousands of jewelers around us, by adding extra value even after reducing the price and maintaining utmost quality, undoubtedly.



We source rough diamonds from all over the world who comes with United Nations Kimberly process and certification which assures that all our diamonds are ethically sourced and conflict free. We cut rough diamond into polished diamond and give diamond it’s maximum beauty and luster. Suppling diamonds of every shape, color and quality all over the world with guarantee of fulfilling the requirements of our clients at its high extent.


We manufacture diamond jewelry at Surat factory and also outsource our work to satisfy the needs of our customers timely. Working hard to give high level of craftsmanship and artistic touch in our jewelry. We supply diamond jewelry to hundreds of wholesalers in the industry and retailers with the aim to provide diamond jewellery on factory price to everyone. (NO ANY MIDDLEMAN COST)


  • As you are buying diamond jewellery directly from diamond manufacturers, you can save upto 40% on diamond prices.
  • You don’t have to worry about designs, we’ve thousands of to choose from, just for you!!
  • Believing in 100% transparency, our products are exactly as what we described, we guarantee that. You can always check full price break up in every jewellery.
  • Our every jewelry comes with certificate of authenticity by renowned labs like IGI, SGL, GIA .
  • all of Our jewellery are Hallmerked by BIS (Buerou of India Standards), So you don’t have to worry for quality of gold.
  • As you get products directly from manufacturers, without any heavy showroom costs or middleman profits, we take guarantee of our pricings which are unbeatable and best in the market.
  • We provide FREE INSURED SHIPPING to more than 90 countries all over the world.
  • Without any country boundaries, we deliver our jewellery all over the world.
  • With our Lifetime exchange policy, you can exchange our jewellery with new jewellery anytime.
  • You can get your money back by returning jewellery to us by our buy back policy.
  • As being a second generation in business, we’ve uncompromised business ethics in our blood and we’ve always been loyal to customers and market.